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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to smellies.ca.

SMELLIES COPY & PRINT SHOP PRESENTS
MAR
18
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Andrew Smellie
The Way I See It
 

The other day, I overheard someone saying to always remember that silence and a smile are two powerful tools. Smiling solves many problems, and silence avoids many problems.

According to neurologists, smiling creates a chemical reaction in the brain, releasing hormones such as dopamine and serotonin. These can lift one's mood, lower stress, and boost one's immune system.

Here's the way I see it: Use your smile to change the world, but don't let the world change your smile.

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Idea
Idea of the Week
How to Rebrand Your Business in 7 Steps
REPOSITION YOURSELF IN THE MINDS OF YOUR CUSTOMERS

Is your business image stuck in a rut? 

If you've always had the same branding and now wonder why it's not as effective as it was, it might be time to rebrand your business.

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Customers gravitate to what's new, innovative, and exciting, and the same old things don't work indefinitely. It might be time to reposition yourself in the minds of your customers with a new name. 

Here are a few steps to help you prepare.

  • Do research in your archives first. Make a timeline of your company's past logos and slogans.
  • Determine who the customer used to be. Make a list from the beginning of your business until now.
  • Have a market analysis done to determine how people see you right now. You'll get honest answers you usually can't get by asking them.
  • Analyze your current color, font, graphics, and more. This will help you determine how to change your current marketing plan.

Once you've done your research, you can change your image by creating a new name… the perfect way to rebrand. It will stir up excitement for your company in the minds of current customers and will cause prospective customers to take notice.

7 Steps to Business Rebranding

Here are seven steps to help you get started with your rebranding. 

1. Pick a name that describes your business.

 Try using something that represents what you offer and include part of that word with the new name. Think American Airlines or Burger King.

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2. Use an acronym. 

Use the first letters of several words to represent your business, but keep it easy to remember—for example, KFC for Kentucky Fried Chicken.

If this doesn't appeal to you, try combining parts of two words like FedEx. Instead of saying Federal Express, they shortened it but used enough of the words that it resonated with people.  

3. Be creative by using something that doesn't even relate. 

Pick a color or a name that you like that evokes the feeling you're trying to convey. Think Orange Theory Fitness.

4. Use a neologism. 

If you can't find a word that represents your company, make one up. You could also find a word that you want to spell phonetically or try a silly word. If it feels right, use it. 

5. Try onomatopoeia. 

Use a word that sounds like something your company offers. For example, Schweppes is the sound the carbonated beverage makes opened.

6. Use another language. 

Hunt for a word in another language that sounds good and has a positive image. (Make sure you research its true meaning so you don't evoke a negative image.)

7. Try incorporating your own name. 

It sounds simple, but sometimes it's the best idea. Think Disney or Cadbury. 

All About You!

Once you have created your new name, your marketing materials will need to be updated. Make sure your logo, colors, and tagline are up to date. For more information on rebranding, give us a call!

See more great ideas like this!
Click here to visit the Smellies Copy & Print Shop - Ideas Collection.
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MARKETING
Marketing Tip
Mastering the Art of the Sign-Off
ELEVATING YOUR BUSINESS AND MARKETING COMMUNICATIONS

When it comes to business and marketing communications, the sign-off is an important yet often overlooked portion of the overall message.

The function of a sign-off is to signal the end of your communication with someone so the recipient knows your messaging wasn’t abruptly cut off. Skipping a sign-off message can make your communication feel impersonal.

A sign-off message should always be used in email communications, but it can also be helpful for Live Chat and other messaging formats. Here are a few examples of potential sign-off messages to conclude your emails and other communications:

  • “Thank you” or “Many Thanks”
  • “Thanks for your consideration”
  • “Looking forward to hearing from you”
  • “Have a great day/week/weekend”
  • “Let me know if you’d like to discuss”
  • “We’ll be in touch with more information soon”
  • “Stay tuned”
  • “Much appreciated”

If you’d like helpful tips to make your messaging look great in print, remember that other printers may be nearby, but nobody comes close! We look forward to hearing from you soon.

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Uncommon Product
Photo Cards
PUT A FACE TO YOUR NAME

Photo cards aren’t just a friendly way to stay in touch with family during the holidays. Customized photo cards can be a helpful marketing tool for professionals to put a face to your name while also boosting front-of-mind recognition.

You can use photo cards to introduce new team members, recognize anniversaries, milestones, and promotions, and celebrate employee retirements. Photo cards can feature headshots, team/group photos, building/location photos, product photos, and more.

Photo cards can be used as a handout at events, left behind when completing services, included with other mailings, or mailed independently. Let us know if you’d like a custom quote today!

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Tech Tip
Schedule Text Messages
SCHEDULE TEXT MESSAGES FOR FUTURE DELIVERY

If you’ve ever wanted to send a text message while the thought is fresh but the timing isn’t ideal, here’s a helpful tip for Android users on scheduling text messages for future delivery.

Start writing your text message. Once your message is ready, press and hold the Send button (right-pointing arrow at the bottom right of the screen). You will see a popup that has prescheduled times, or you can choose a custom time. If you select a custom time, pick the date, tap next, and choose the time. On the last window of the custom time wizard, tap save. You will see your text appear with an arrow/clock icon. You may click it to update your text message, send it now, or delete the scheduled message.

Unfortunately, if you are an iPhone user, the iMessage app does not currently have the same feature to schedule a text message to be sent later. However, here is a helpful resource for similar workaround options.

If you’d like helpful tips for your next print project, visit our website or call us today.

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Fun
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